About Us

About Gratitude by Ashes
Where the burn becomes the blessing… and the merch slaps.

Gratitude by Ashes was born out of burnout. Not the kind you fix with a bubble bath — the kind that burns your identity to the ground and forces you to rebuild from whatever’s left.

This brand is for the ones doing shadow work with sarcasm. The emotional athletes. The people who cry in the car, laugh in therapy, and show up anyway. It’s not cute, it’s not polished, and it sure as hell isn’t toxic positivity. It’s healing — raw, chaotic, and sometimes hilarious.

Everything here is a love letter to the mess.
From mugs that say what your therapist can’t, to tees that let the world know you’re emotionally sore from all that inner lifting — we create tools for soul survival with style.

We believe:

• Healing should be honest, not performative

• Shadow work deserves merch and memes

• Sarcasm is a spiritual gift

• And your trauma deserves better than cursive quotes and pastel candles

Welcome to the club. There’s room for your rage, your humor, and your humanity.
Let’s rise — with ashes on our sleeves and fire in our hearts.